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New COVID-19 policies and procedures

Blackpool Pleasure Beach is open and continuing to welcome guests. We are following the latest tiered restrictions announced 16th October. As an outdoor attraction we have a range of policies and procedures to ensure our amusement park remains as safe as possible for all our guests. Please take a look at these measures we have put in place.

Before you visit


Please book in advance online to avoid disappointment and use our NEW eTicket allowing you to enter the park as soon as you arrive.


Please do not plan to visit us should you have any symptoms associated with COVID-19. The most common symptoms of COVID-19 are recent onset of a new continuous cough or a high temperature (over 38°C) or a loss of, or change in, normal sense of taste or smell (anosmia). We may also ask that you have your temperature checked at the park entrance.


To enable social distancing across our outdoor amusement park we have capped the number of guests allowed on the park on a daily basis to give you a safe and enjoyable day out.


For the safety of yourself, other guests and our team please follow our new guidelines when planning and during your visit.

This is an electronic ticket held on your phone or printed out by yourself before you arrive. Full information can be found here

Once you have made your booking online you will be able to claim a bar code for each ticket you have purchased. Each person in your group will need a bar coded eTicket to enter the park. These can all be held on one phone (for example in your Apple Wallet), each individuals phone, or printed off by yourself before you arrive. Please note Pleasure Beach Passes will not be available to purchase whilst we operate under these new COVID-19 procedures. The eTicket will be the only type of ticket available to purchase.

To enable social distancing we have replaced wristbands with an eTicket. This means when you arrive at Blackpool Pleasure Beach you do not have to visit Ticket Sales to collect your wristbands or have a member of our team fit the wristband on your wrist.

What we are doing to protect you


We have introduced a range of new, more frequent and enhanced deep cleaning measures across our park, rides and attractions.


We have provided new hand sanitisation facilities. Please wash your hands with soap and water in one of our many facilities around the park and also use the hand sanitiser dispensers located around the park.


Our teams around the park will be equipped with a range of appropriate personal protective equipment (PPE). This PPE is to protect our team members and our guests.


Our entire Pleasure Beach team will be temperature tested each day.

What to expect on your visit


Social Contact - Guests must visit and remain in one household/support bubble during their visit.


On arrival at the park and throughout your day please look out for our Ambassadors and follow their instructions. This team are here to help you, answer any questions you may have and ensure all of our guests have a great visit.


Our teams have received training in preparation for our reopening. All teams, in all departments, including customer facing and behind the scenes, are temperature tested before commencing work each day.


We have introduced social distancing measures in queue lines around the park. Please strictly observe these guidelines, respecting other guests and follow the advice of our team at all times.


A dedicated plan for each ride has been developed and implemented in order to enable social distancing between groups. This will vary according to each ride so please follow the signage guidelines and instructions from our ride operators.


To help us enable social distancing during your visit the direction of travel along some of our walkways has been changed. Please follow the signage.


In all our retail shops, takeaway units, Ticket Sales, arcades, some of our rides, and in all other enclosed public areas (excluding catering outlets which provide table service) you are required to wear a face covering. We also recommend that you wear a face covering whilst you are in a queue line, in addition to social distancing.
Please bring a suitable face covering with you (we suggest you bring two). Face coverings will be available to buy here at Pleasure Beach.


On some rides it may be necessary for us to leave empty seats between guests. Please follow the guidelines on each individual ride.


For the safety of guests and our team please use contactless payment only during your visit with us.


A new online food ordering system has been developed allowing you to purchase food for a contact-less service. Our restaurants, cafes and takeaway units will be open but please bear in mind many of these will operate in different ways to that which you have been used to. Additional outdoor seating has also been arranged in dedicated areas around the park.


Some of our guest experiences such as photograph opportunities with our characters have been modified or suspended to ensure social distancing is maintained.


For the safety and well being of all our guests and staff, Blackpool Pleasure Beach has a dedicated team of security officers patrolling the park at all times.


We look forward to welcoming you soon. When you're here please be patient, be kind and have FUN.


We're delighted to announce we can now reopen on the 4th July 2020. Platinum pass holders have the option to retain their 2020 season pass, and receive a 40% discount off a 2021 season pass, based on the price they paid. i.e if you paid £100 your 2021 season pass will be £60.

Alternatively, Platinum pass holders can choose to defer their season pass, meaning they can visit every day of the 2021 season, and any visits you had this year are on us. To do this go to My Account, when you login with the email you used to purchase your pass, you will have the option to defer your season pass. Within any booking, you can choose to defer all, or only some of the season passes purchased.

If you are retaining your 2020 Platinum pass, you will need to book your visit in advance via You will only be able to book for any date within the next 7 days, which will constantly update with each day that passes. Once you have booked, you will receive your eTicket which you can scan at Noahs Ark on arrival. If you choose to book a 2020 date, this will automatically count as a choice to retain your season pass and you will not be able to defer. Please note, action will be taken against any season pass holders who do not turn up for a pre booked date. Please be mindful and respectful that we are operating to capped attandances and give others the opportunity to visit if you cannot.

All Diamond Pass holders will automatically be deferred to the 2021 season.

If you have booked wristbands for a date that has passed, when we were closed, you will need to fill in a date transfer form. There will be no additional charge for a date transfer, even if moving from an off peak day to a peak day. Date transfers are only available for guests who booked for a visit date between the 21st March and the 4th July.

To request a date transfer, please fill in this form. Once processed you will receive a new booking reference and instructions on how to claim your eTicket for the day.

If your visit date is after our confirmed reopening date, then you can now claim your eTicket by following the "How it works" section here.

All guests who have booked for a date that is after we reopen should have received an email on how to claim your eTicket. If you have not, you can follow the "How it works" section here.

Please note, Pleasure Beach Passes are no longer available for purchase under our current measures for the remainder of the 2020 Season. Each member of the visiting party will be required to purchase an eTicket (digital wristband) to enter Pleasure Beach. This includes 'non- riders', and guests who are pregnant.

If you have booked a hotel stay including wristbands then you do not need to do anything. You will be given your park entry tickets at reception and will be able to use the VIP hotel entrance as normal.

If your child can walk unaided and wishes to go on rides, they will need an eTicket which you will need to purchase in your online booking. If they cannot walk, they will not be able to go on rides and will not need a wristband. Please note, individual ride tickets are not available under these measures - the only way to access a ride will be via an eTicket.

We've extended our online booking system to accomodate same day bookings (without the pre booked discount) until 5pm on the day of visit. All guests are still required to book online and use an eTicket.

The following rides/attractions will not be open, due to an inability to maintain social distance. Impossible, Chinese Puzzle Maze, Thompson Carousel, Alpine Rally, Dodgems

For all information regarding; guests with disabilities, additional access requirements or those who require the assistance of a carer, please visit our accessibility page here

We still offer the EasyPass service which can only arranged on the day at the Ticket Centre when evidence is provided.

Non-carers included in a booking party should book as normal online in advance to fit within capacity limits, we also offer a free carer entry pass. For further information on this please visit our webpage here

All purchases create an account in the background, click forgotten password and follow the instructions with the email you used.

Please email [email protected] with your season pass numbers and/or booking reference.

Unfortunately, we are not able to sell Pleasure Beach Passes for the remainder of 2020. All Diamond Passes have been deferred to 2021. If you purchased a diamond pass, you can request a refund by emailing [email protected]

Guests who received a free Diamond Pass as a free gift at the Christmas Grotto will have their Diamond Pass deferred to 2021.

Yes, our food units will be open. There will be limited indoor sociall distanced seating. We have expanded our outdoor seating capacity in light of this. Guests will also be able to use our new Visitor Portal to order food for contact-less collection in some catering units.

We look forward to welcoming groups back to Blackpool Pleasure Beach. If you are a group of 15 or more you may qualify for a group rate by booking with our Groups Department. Please note, to allow us to maintain a limited number of visitors, groups must book and pay at least 7 days in advance. Blue wristbands for youth groups will still be available and will be posted to you ahead of your visit for you to distribute to your group prior to arrival. Please also note, ice skating and meal vouchers are not available to purchase at this time. However, we'd be happy to speak to you about any specific requirements you have and help you with your booking and plan your visit. Please contact us on 0871 222 8787.

The Government has issued guidance on the wearing of face coverings, which is to assist with the control of the spread of Covid 19. We ask that our guests comply with this guidance, but if you believe that you satisfy one of the below exemptions then please speak to a member of the team in the Ticket Centre or Guest Services where we can provide you with a face covering exemption wristband. This can then be shown to our staff at the relevant time, excusing you from wearing a face covering.

The only exemptions are:

  • Children aged under 6
  • Guests travelling with someone who relies on lip-reading
  • If you are not able to put on, wear or remove a face covering because of physical or mental illnesses, an impairment, or a disability
  • If putting on, wearing or removing a face covering will cause you severe distress

All guests who have purchased an All You Can Drink product should make their way onto the park with their eTicket and head to Ice Lounge where they will get their refillable cup for the day.